IPERCAST CAN DELIVER ANY TYPE OF TV PROGRAM VIA THE IP PROTOCOL !

TV programs distribution via IP offers major benefits compared with broadcast or satellite-based technologies. It allows for better audience interaction and a significant reduction in bandwidth consumption. That is because only content which has been actively selected by users is sent to their TV. All other content remains in the cloud of servers.

The transition to an “all IP” environment can be seen from the emergence of hybrid Set-Top boxes, and in what some call the “Webization” of content. Some of the most popular Boxes in the market already support VoD download and video streaming from Web platforms such as YouTube. They also support integrated widget-based Web 2.0 services, Network Personal Video Recorder (nPVR) services, and Webradio features, or Windows Media DRM protection.

The delivery of TV content over the Web is also favoured by advertisers, as it offers tremendous potential in terms of interactive advertising and sociodemographic targeting. Also, the distribution of TV content in Streaming-on-Demand mode rather than broadcast limits the negative impact of delinearization and channel-hopping on measuring the impact of advertising.

The IPTV delivery platform from ipercast enables you to distribute :

• TV channels in live multicast streaming

Via Set-Top Boxes designed for technologies such as TiVo in the USA. Multicast distribution works by sending a single copy of each stream, which is then distributed, via a multicast-enabled, to a multitude of users. This allows for a significant reduction in bandwidth resource requirements.

• Unicast VoD services

When a user chooses a movie on demand, a point-to-point connection is established between the user’s Set-Top-Box or PC and the streaming server, using the RTSP protocol (Real Time Streaming Protocol). The most common codecs used in VoD via Set-Top Boxes are MPEG-2, MPEG-4 and VC-1.

Clients : AB Group